Use averages from your last 10–30 posts for the most accurate result.
Enter your metrics to see results
Your engagement rate will appear here
Your X engagement rate measures how actively your audience interacts with your content relative to your follower count. It is calculated by dividing the total number of engagements (likes, replies, and reposts) by your total followers, then multiplying by 100.
Engagement Rate = (Likes + Replies + Reposts) / Followers x 100
For a more accurate picture, use averages from your last 10 to 30 posts. If you have impression data available, you can also calculate engagement by impressions for a deeper view of how your content performs with the people who actually see it.
For B2B accounts on X/Twitter, an engagement rate between 1% and 3% is considered average. Rates above 3% are good, and above 6% is excellent. Engagement rates vary by industry, account size, and content type — accounts with fewer followers typically see higher rates because their audience is more concentrated.
The fastest way to boost engagement is to engage with others first. Reply to relevant posts in your niche, join conversations your target audience is having, and be consistently visible. Amplifresh automates this entire process — finding, liking, and replying to relevant posts from your target audience on X, so your engagement rate grows on autopilot.
